Who: This innovation would help people living in food deserts in rural counties. However, people that never leave their house would not be able to access the portable farmers markets as they would be at particular events. Additionally, since there are so many churches in several Florida rural counties, I would have the markets often form there. If people do not attend these services, they would not be able to access this particular one.
What: This innovation would attack a lack of access to fresh, healthy, and convenient foods and food sources. Its purpose is to change this in order to fight rural health disparities. Other factors including health literacy also play a part in these disparities, which would not be impacted by this nonprofit
Why: differing underlying causes could be a lack of education, choice to live a rural lifestyle, live on a farm and have access to ingredients
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Inside the boundary
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Outside the boundary
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Who is In: Rural residents who attend community events
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Who is Not: urban poor, rural residents not active in community
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What the Need Is: access to fresh ingredients in food deserts
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What the Need Is Not: helping with affordability specifically
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Why the Need Exists: lack of accessibility and grocery stores
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Alternative Explanations: choice to live rural lifestyle
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Hey Lauren, I think this exercise that really helped me create a proper business plan for my idea. I think that the limits to an idea can be really important for getting a sense for the value of the business idea. How do you think the economic aspect will affect the idea? What is the economic strength of the ideal client?
ReplyDeleteHey Lauren, I think this idea is great. And the fact that you found the limitations to your own idea is actually good. When I first read about it, I didn't think of the limitations it may have, but now that you have found them, I would like to see how you overcome them. Nice job!
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