Friday, June 14, 2019

12A

The segment that I believe would benefit most from my product is someone from a rural county. I chose to interview several people from nearby rural counties including Bradford and Levy counties, both of which are only approximately half an hour to an hour away from UF. I found that most interesting because of the abundance of options we have so close to campus compared to food deserts in rural counties only a short drive away. I have recently taken a trip to Levy county for my introduction to health disparities class, so I was familiar with the options or namely the lack of options for affordable, accessible healthy fruits and vegetables, but it was very interesting to hear about what it was like to actually live there. My interviewees described rural life as a simple one, with only a few convenience stores and what seems like more churches than houses. They described the landscape as very open with sometimes miles of space between houses. 

After conducting these interviews I can conclude that there is definitely a need for more accessible and affordable healthy options in rural areas. It would be important to establish a proper schedule for the portable farmers market in order to ensure accessibility for the ideal consumer 

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3 comments:

  1. James ConnerJune 15, 2019 at 2:46 PM

    Hey Megan,
    People living in rural places definitely have a lack of accessible healthy options. It would be interesting to me to know if the majority of these people are satisfied with their simple lifestyle or really feel strongly about wanting more food options. This is an interesting topic and your idea is a great opportunity for these people in rural areas. Great job!

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  2. Robert RodriguezJune 17, 2019 at 12:58 PM

    Hey Megan, What do you believe is the driving factor for someone’s food decisions in your market? I believe that the connection to local farmers markets and the creation of a network of healthy food options will help aid the development of your idea because consumers will feel like they are a supporting their local communities. This sentiment of rural community will be of great use to you as your client base grows.

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  3. Nicholas LorenzoJune 17, 2019 at 11:21 PM

    Hello there Megan,
    This is a very thought provoking post as you truly hit some very interesting issues. Food deserts are often created due to poverty and general lack of access, and they are very damaging to communities. I really admire your passion for healthy eating and that it really must be more accessible and more affordable.

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